To chart a course towards desired strategic outcomes, we implement a methodical three-stage process, where each stage includes a variety of milestones within.
STRATEGY & RESEARCH
Planned
Performance
Applying what we do to
what you do
Leave the tea leaves and crystal balls to your neighborhood palm-reader. Our deep-diving business analysts and brand strategists prefer more trusted tactics in divining a path forward. We help you understand your customers, your competition, and your competitive landscape, through strategy & research. You know…the kind of 'hoodoo voodoo' rooted in marketing science.
Strategic Solutions
Thynks develop a data-informed model to help measure the brand’s current and potential in-market performance across all channels. We field primary quantitative and qualitative strategy and research to supplement gaps in knowledge and give us a clear view of your audience’s thoughts, feelings and behaviors. This holistic understanding of what consumers say and how they act towards your brand shape the core insight that fuels our creative work.
We provide the strategic vision that give our clients a clear direction forward by identifying the highest value opportunity and mapping how different channels can contribute to a consistent consumer experience.
A creative brief distills the core consumer insight, providing a launching point for creative development. This, along with additional insights provide a blueprint which guide brand messaging and content development to maintain a consistent, compelling voice across all platforms.
As creative development nears completion, we create a phased implementation plan to help move the brand from its current state to a whole new phase. Prioritized tracks of work are created, allowing our clients to weigh the level of effort against their ROI.
The new process is executed, component by component, across all relevant channels. We continue to optimize it in real time – establishing a new market presence in which the brand makes deliberate choices and behaves consistently even in the face of market dynamics.
We advise clients on how to tell their brand story, strengthen their reputation, and win customers.
The greatest asset a company has in creating loyalty and value are the emotional connections it forms through its brand strength. At Thynks, we have plenty of experience in creating brand attachment. We learn through strategy and research how to reach your audience at an emotional level, which helps us determine a precise strategy to propel your brand forward.
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/Marketing Intelligence/
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Human Powered.
Results Focused.
Our success is measured by yours.
We’ve built a long track record of helping clients achieve their goals through a combination of big-agency experience, boutique-agency agility and a deeply held commitment to “finding a way to yes,” regardless of the challenge. We mine for ah-ha’s, truths, and insights to uncover expected links, patterns, and projections that inspire transformative brand ideas and opportunities.
Check out how we use it for:
