T he way consumers shop for groceries and other consumer packaged goods is rapidly changing as online ordering options grow and shoppers embrace home delivery and click-and-collect. E-commerce allows retailers and brands to get to know their customers through their shopping habits — opening new opportunities to drive sales.
Data is driving the evolution of online sales and marketing. Understanding it allows us to create a more personalized and efficient, driving results.
Here’s a look at some of the general data we use to create our personalized marketing strategies:
